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‘influencers with substance'

Jay and Trina, two London based visionaries who are on a mission to increase diversity, inclusion and Black representation in the hair and beauty industry.


The pair founded and created Curlture in 2014; a platform to celebrate Black beauty and culture, addressing important issues on identity, self-love, natural hair and everything in between.

The duo are authors, content creators and vibrant presenters with a captivating energy. Opinionated, unapologetic, and currently actualising the popular social hashtag #blackgirlmagic.

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"KINK is your companion through your journey to your inner goddess." - Galdem

the book empowering black women

Jay and Tri wanted to capture, highlight and reinforce the wide spectrum of black beauty and self published a book which can be passed through generations to come.

KINK combines powerful quotes and uplifting poetry with sultry, vulnerable yet striking imagery of black females whom possess skin tones, hair styles, ages and hair textures that rarely shine in the media.


We've joined the fight to end hair discrimination!

We're proud to be founding partners of The Halo Collective; whose aim is to create a future without hair discrimination in the UK, through policy change and education.


You too can contribute in ending hair inequality for good by adopting The Halo Code.


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The Halo Collective/ @thehalocltv

where we've been seen
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Channel 4 News: Black British Women And The Natural Hair Movement 

BET's Black History Month, 'Celebrate You'Campaign

BBC News: Empowering Black Women To Embrace Their Natural Hair

Recent brand work
Paula's choice
Harrod's Beauty
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Social media



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